Sponsor a listing

How to turn on the eBay sponsorship of a single listing with the Sponsor Listing popup.

Before you start

• Sponsorship creates an advertising campaign on eBay: you pay eBay a percentage of the selling price when the sale comes from the sponsorship.
• On eBay you must have accepted the promoted listings agreement.
• Sponsorship applies to the whole listing, with all its variants.
• To sponsor or update several listings at once see Manage the sponsorship of several listings. To sponsor every new listing automatically use the store's Automatic Sponsorship tab (eBay Stores).

Sponsor Listing fields

Under the fields the popup shows the profit you will make selling through the sponsorship and the fee you will pay, recalculated as you change the values.

Sponsoring a listing

1. In the Inventory click the green Sponsor button on the listing row (for listings with variants, on the group row).
2. In the Sponsor Listing popup choose Sponsorship Type and Sponsorship percentage (and, for Dynamic, the Adjustment percentage).
3. Check the estimated profit and fee.
4. Click Sponsor Listing.

What happens next

• "The selected listing has been sponsored successfully." appears. If eBay rejects the sponsorship, the popup stays open and shows the error message.
• The Sponsor label with the percentage appears under the title; for Dynamic it shows the possible range.
• In the Profit column the AD line shows the profit when the sale comes from the sponsorship, fee already deducted. For Dynamic it is followed by ">" because it is the lowest possible value.
• The green button becomes Remove Sponsorship (Remove a listing's sponsorship).

Possible errors