# What profit percentage do you recommend?

> It depends on sponsorship: high profits (up to 85% on cheap products) with 10-15% sponsorship, or 25-35% profits with 2-5% sponsorship.

Source: https://docs.droopify.co/en/what-profit-percentage-do-you-recommend
Last updated: 2026-10-16

It depends on how much you want to sponsor your listings: high sponsorship needs high profits, low sponsorship works with medium profits. The values below are starting points, to adapt to your products and results.

## How profit works in Droopify

With **Variation type** set to **Percentage**, the profit is a percentage of the purchase price and is net of eBay fees. Sponsorship, instead, is not included in the price: when a sponsored listing sells, the sponsorship fee is taken from the profit. That is why the profit must stay higher than the sponsorship percentage. Values are set per purchase price range in **Price ranges**, in the store's **Prices & Stock** tab ([Prices and promotions](https://docs.droopify.co/en/ebay-store-prices-and-promotions)).

## High profits with high sponsorship

More visibility on eBay, with a **Sponsorship percentage** around 10-15% ([Automatic sponsorship](https://docs.droopify.co/en/ebay-store-sponsorship)).

| Purchase price range | Profit percentage |
|---|---|
| From 0 to 10 | 85% |
| From 10 to 25 | 50% |
| From 25 to 50 | 40% |
| From 50 to 100 | 35% |
| From 100 up | 30% |

## Medium profits with low sponsorship

A balance between price and profit, with a **Sponsorship percentage** between 2% and 5%.

| Purchase price range | Profit percentage |
|---|---|
| From 0 to 10 | 35% |
| From 10 to 25 | 35% |
| From 25 to 50 | 35% |
| From 50 to 100 | 30% |
| From 100 up | 25% |

After a few weeks, check the actual profit of sponsored orders on the Orders page and adjust the ranges if needed ([Why does my order show a negative or wrong profit?](https://docs.droopify.co/en/why-does-my-order-show-a-negative-or-incorrect-profit)).